Building the "Lovable of Marketing" with Patrick Haede, Co-Founder & CEO @ Superscale AI

Today's Riding Unicorns episode is with the founder of a very cool company Superscale AI. Described as the "Lovable of Marketing" they are also backed by Lovable's investors and friends of the show Creandum.

Patrick Haede, Co-Founder & CEO of Superscale AI takes us on his journey from closing his successful digital studio to reinventing growth marketing with AI.

Inspired by Lovable’s product and how it will change software forever, Patrick asked the next big question: If anyone can now build a product, how do you market it effectively?

The answer is Superscale AI, a platform that turns a product URL and a few prompts into high-performing AI-powered video ads for TikTok, Instagram and Meta. No agency, no script, just output that works.

We get into:

📈 The move from product studio to AI-native startup
🎥 How Superscale generates UGC-style ads with AI actors
🤖 Why “prompt-first” is the new UI for marketers
🧠 How agentic workflows are transforming growth loops
💡 The role of performance data in product development
🚀 Who’s using it: indie hackers, Shopify merchants, Lovable founders
📊 The business model evolution: usage-based, revenue share, agency-in-your-pocket
🔮 Patrick’s view on where marketing and GenAI are headed

We also talk fundraising, investor dynamics, and what it takes to actually stand out in today’s noisy GenAI market.

A must-listen for:

✅ Vibe Coders
✅ Vibe Marketers
✅ Founders building digital products
✅ Growth marketers scaling content

🎧 Listen now:

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Have a great Wednesday,
The Riding Unicorns team