Live Recording: RU Summit 2025 with Yoann Pavy and Oana Jinga, in Partnership with Cooley LLP

In this special Riding Unicorns episode, recorded live at the RU Summit 2025 (Trailer Here) during London Tech Week and hosted at Cooley’s London HQ, we bring you two candid conversations from the frontline of startup building.

🚀 First up: Yoann Pavy, a growth marketing veteran (ex-Deliveroo, Depop, Perkbox), shares why distribution-first thinking is flipping product development on its head. From testing product ideas with viral TikTok mockups to building multi-million ARR with a 3-person team, Yoann reveals:

The real metrics that matter in growth today Why “building an audience” is dead How vibe marketing and AI tooling are reshaping GTM 🤖 Then: Oana Jinga, Co-Founder of Dexory, shares the raw truth behind building a robotics company in Europe. From early rejections to raising a Series B, she opens up on:

Pivoting from home robots to warehouse intelligence Why VCs are finally backing robotics and hardware The unexpected edge UK robotics startups have over US peers

This is one for operators, investors, and anyone building at the edge of tech.

Watch the full recording here:

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Have a great day,

The Riding Unicorns team