S4E10 - Katie Marrache, Partner @ JamJar Investments

🎙️ New Riding Unicorns episode! 🎙️

Katie Marrache is a Partner at JamJar Ventures, a VC firm founded by the people behind the hugely popular Innocent drinks. Katie is the definition of a go-getter. Whilst at University she secured an internship with Dragons’ Den investor, James Caan, which saw her manage the entrepreneurs portfolio of consumer investments. After a short stint working in television Katie joined Innocent drinks as a category manager, which once again saw her manage an investment portfolio. In 2017 she made Partner and with it became Europe's youngest ever female venture capital partner.

Speaking to Riding Unicorns Katie reflects on her career to date, how she as a VC quantifies the size of a market and the benefits of focusing on product. In what turned out to be a discussion full of fascinating insights and opinions James, Hector and Katie also go on to discuss the trends that most excite them in the consumer space and the marketing strategies they feel are most effective when going to market. 

The podcast is sponsored by Vauban. Vauban is the easiest way to launch & run your venture investing. An all-in-one integrated solution to form syndicates, VC funds, & co-investment SPV programs that are built for the next generation of global venturers. Vauban has facilitated over $1bn of capital invested in companies such as Revolut, Bolt and Airbnb. Enquire HERE.

Have a great Wednesday,

The Riding Unicorns team.