S7E15 - Mike Soutar, Co-Founder of Shortlist Media

Happy Wednesday from James Pringle, Hector Mason and the Riding Unicorns team!

Today’s RU episode is with Mike Soutar, exited founder of Shortlist Media and star of the BBC’s The Apprentice.

Mike Soutar has worked in the media industry since the mid-1980s, starting as a magazine journalist and editor before becoming a Publisher and Managing Director working across print, digital, and broadcast platforms in the UK and America. In 2000 Mike joined the Board of Britain’s largest magazine publisher, IPC, and was part of the Board team which sold that business to Time Warner. In 2006 Mike co-founded Shortlist Media, one of the fastest-growing media companies of the early 2000s. As CEO he led the business from a 5-strong start-up to an award-winning enterprise employing 180 staff, with operations in the UK and Europe, across print, digital and events. He led the ultimate successful sale of the business to legendary Scottish publishers DC Thomson, the company he joined from school as a trainee journalist aged 17.

Mike discusses the winning formula for a successful media brand, what he enjoys about being a CEO, the future of media, & so much more. 

Listen on Spotify here.

You can also listen on YouTube here:

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Have a great Wednesday,
The Riding Unicorns team