S8E13 - Tim Chong, Co-Founder & CEO @ Yonder

Happy Wednesday from James Pringle, Hector Mason and the Riding Unicorns team!

Tim Chong is the Co-Founder and CEO of Yonder, a modern lifestyle rewards credit card designed for young city adventurers.

Tim shares his journey from growing up in Australia and a career in consulting to working at ClearScore and ultimately founding Yonder. We delve into the evolution of the Yonder product and brand, from solving credit challenges for expats to becoming a lifestyle companion for urban explorers.

In this episode, we explore:

• The pivotal insights that shaped Yonder’s unique proposition and its focus on restaurant and travel rewards

• Lessons on customer discovery, why it’s crucial for founders, and how to execute it effectively

• Building a high-frequency, habit-forming product that becomes a primary card for users

• The importance of organisational design, culture, and language in scaling startups

• Insights into raising funding through challenging market conditions and the importance of patience in building a generational company

Tim also reflects on his role as a first-time founder, the art of adapting as a CEO, and why building great companies takes time, vision, and conviction.

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Have a great Wednesday,

The Riding Unicorns team